Company website structure: services, projects, and contact details

A company website should help different visitors find the right service. Build its structure around what customers need to know, not a copy of a competitor’s menu.

How to organise services

Give a service its own page when it has a distinct audience, terms, or a useful explanation. Similar options that differ only by a word may belong together. For example, stages of one repair can form a single offer, while equipment supply and maintenance may need separate pages. Use names customers understand.

What to show in project examples

Explain the original request, the work completed, and any result that can be checked. Do not claim that a website increased revenue unless that was measured. A screenshot, a link, and a careful description are more convincing than an invented case study with percentages. Point out what makes the example relevant to a visitor’s situation.

Why keep contact details together

Put your phone, email, address, and available ways to reach you on one page. List opening hours and visiting instructions only if they are confirmed. If you work remotely across Russia, explain how communication works without inventing local addresses. Make the contact page available from the main menu and footer.

Who will maintain the structure

Choose an editor and decide which fields they can update. Store shared contact details and prices in one place where possible. As the site grows, make sure new pages receive links from related pages and that retired URLs have a suitable replacement. A useful structure stays clear after launch, when services and content change.

Further reading

• What kind of website does a business need? From a simple profile to an online store
• An auto-repair website: from service list to a repair estimate request
• A dental clinic website: organising services and appointments
• A construction company website: showing services and real projects

Tell AlgaLab about your services and the questions customers ask. We can use that to map the site. Contact AlgaLab.