SEO site structure: assigning search queries to pages
Search terms can reveal what people need, but a keyword list is not a site structure. Each page should give a coherent answer to one intent instead of collecting every phrase you found.
Group queries by the answer people expect
Questions about price, choosing a format, and fixing a form may relate to one business but need different content. Combine synonyms when they reflect the same task. Keep commercial service pages distinct from informational guides. Before splitting a topic into another page, review search results and check that visitors expect a separate answer.
Make internal links useful
A guide to choosing a format can point to a comparison of catalogues and stores. A launch checklist can lead to a guide about handling enquiries. Link text should tell people what the next page covers. Do not link every article from every page or repeat the same commercial phrase in every paragraph.
Check that pages are technically reachable
Use stable URLs and make pages accessible through ordinary links. Review headings, descriptions, canonical URLs, and indexing for public content. Drafts and test copies should not accidentally become search duplicates. When the structure changes, map old addresses to their replacements.
How to evaluate progress
Track which pages appear in search, which queries lead people there, and whether the content meets their needs. Search volumes for broad terms may overlap, so do not simply add them together. Adding keywords does not guarantee a ranking. Continue to check usefulness, accessibility, and fit after publication.
Further reading
- What kind of website does a business need? From a simple profile to an online store
- Company website structure: services, projects, and contact details
- Why a website is not bringing enquiries: a practical check
- Redesign or improve an existing site: what really needs to change?
Plan service pages, editorial guides, and useful links between them with AlgaLab. Contact AlgaLab.