Landing-page structure: sections that make the next step clear
There is no required number of screens on a landing page. Its structure should answer visitors’ questions in order: what is offered, is it right for me, how does it work, and what should I do next?
Make the first screen clear
Name the service, say who it is for, and show the next step. “Next-generation solutions” does not explain what you do. Describe the problem and the work in concrete terms, without promising revenue or search rankings. Label a button with a real action, such as “Send an enquiry” or “Request a quote” if you actually provide one.
Give useful information before the form
Explain what is included, the limits, the process, and how pricing works. Support the description with real examples. For a complex service, answer practical questions: what the client needs to provide, how changes are agreed, and what is handed over. Each section should add something useful instead of repeating the same sales line.
Treat the form as part of the conversation
Ask only for information you need to reply. A name and phone number are often enough for first contact; discuss the full brief later. Use clear labels, show when the form is sending, and display a success or error message. Saving an enquiry and delivering an email notification are separate things, so test both.
What to check after launch
Track visits to the page, contact clicks, form starts, and successful submissions. If people leave before they read about the service, first check whether the traffic matches the offer. If they reach the form but do not submit, review the fields, errors, and phone usability. Fix a specific cause instead of rearranging sections at random.
Further reading
- Website brief: what to prepare before development starts
- Landing page or company website: which suits your services?
- Why a website is not bringing enquiries: a practical check
Tell AlgaLab what service you offer and how customers should contact you. That will shape the page and its form. Contact AlgaLab.